When you start setting up your AdWords campaign, you’ll need to choose a campaign type and a campaign sub-type. The campaign type determines things like where your ads can show to customers on Google’s advertising networks, and what format they can be in, like text or video. The campaign sub-type determines how many settings and […]
Choosing a campaign type Read More »
What you’ll learn in this module: How to choose a campaign type Best practices for structuring your campaign Different options for targeting your audience How to choose your bid and budget How to set your bids and budgets Tools to use to plan your campaigns < PREVIOUS | NEXT >
Setting up an AdWords campaign Read More »
AdWords gives you control over your advertising costs and there’s no minimum amount that you have to spend. Instead, you set a daily budget and choose how you’ll spend your money. How Costs Are Calculated AdWords gives you control over your advertising costs. There’s no minimum amount that you have to spend. You set an