Scenario As you read through this section, think about how you’d approach the following: Now that Antoine has determined where Fiona’s ads will show and to whom, he needs to think about her budget. Fiona prefers to be conservative with her budget, but is willing to adjust it once she sees how the campaign performs. […]
Setting bids and budgets Read More »
Showing your ads to the right prospective customers is a key part of a successful advertising campaign that helps you reach your goals. Below, we’ll review the different ways that you can use AdWords to show your ads. Keyword targeting As you learned in a previous module, on the Search Network, AdWords will use your
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Before you begin creating your campaign, it’s important to learn how AdWords is structured. A well-organized account can help you create effective campaigns that target the right audience and, ultimately, help you reach more of your advertising goals. AdWords is organized into three layers: account, campaigns, ad groups. Account: Your account is associated with a
Structuring your campaign Read More »