Google Ads

What you’ll learn in this module: Different reports you can use to measure your results Tools you can use to measure your performance How to evaluate metrics that are relevant to your goals Tips for optimizing your campaigns < PREVIOUS | NEXT >

Scenario Antoine decides to use Keyword Planner to identify additional keywords that he can add to Fiona’s campaign. Searching on Keyword Planner for relevant terms, Antoine sees that certain keywords have higher average monthly searches than others. With Keyword Planner, Antoine’s also able to get a daily forecast for how many clicks and impressions these

Now that you’ve organized your campaign and decided on your campaign settings, let’s focus on setting up your ad groups. As a general best practice, you’ll want to create a separate ad group for each theme or product that you offer. Each ad group contains a set of keywords, ads, and bids that you manage.