Scenario There’s enough conversion data in Fiona’s Search campaign for Antoine to start evaluating how her ads and keywords are performing. And, Fiona’s asked about the return on investment she’s getting from using AdWords to promote her new products. What conversion statistics would you look at to get an idea of the cost of each […]
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As you get your campaign up and running, you’ll want to consider several different tools that can help you measure and optimize your ad performance. Below we’ll go over a few tools — conversion tracking, Google Analytics, and campaign experiments — that you can use to start measuring your results. Conversion tracking Basic statistics like
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Now that you’ve created a campaign, it’s time to measure your ad performance. You can analyze basic account, campaign, and ad group information using different data and reports available in AdWords. There are also advanced reports that go beyond the number of clicks or impressions you’re getting, allowing you to see the impact AdWords has
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