Now that you’ve read the AdWords overview and understand how Google’s advertising program can help you grow your business, let’s dive into a few important AdWords concepts. To understand how AdWords works, it’s important to familiarize yourself with some key building blocks — like keywords, placements, Ad Rank, bids, and Quality Score. How keywords trigger […]
Using Google AdWords for the first time will introduce you to some new terminology. Here are a few of the most commonly used AdWords terms: Keyword: The keywords you choose are the terms or phrases you want to prompt your ad to appear. For example, if you deliver fresh flowers, you can use “fresh flower
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Now that you know which statistics to use to measure your ad performance, let’s go over how to use that data to improve your performance. You’ll also want to optimize your campaign based on your business goal, a few of which we’ll go over below. Improving your return on investment In general, you’ll want to
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