Keywords are the foundation for any successful advertising campaign on the Google Advertising platform. They are the words (or phrases) that are used to match your ads with the terms people are searching for. Selecting high quality, relevant keywords for your advertising campaign can help you reach the customers you want, when you want. This […]
Google AdWords account structure is essential in creating effective campaigns. If there is one thing in the class to pay attention to, it’s properly setting up your account for success. Why? Good account organization helps you make changes quickly, target your ads effectively, and, ultimately, reach more of your advertising goals. By creating well-structured campaigns
Google Ads (formerly Google Adwords) is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users At it’s most basic level, the ad platform operates on an auction basis. You bid on
What is Google Ads? Read More »