Ad Extensions are extra snippets of relevant information about your business that can be added to your AdWords text ads. Using Extensions can expand your ad with additional information—giving people more reasons to choose your business. They typically increase an ad’s click-through-rate by several percentage points. Extension formats include call buttons, location information, links to specific […]
Targeted, compelling text ads are essential to a high-performing Adwords Search campaign, as they are the first point of contact a prospect has with your offer. The way you craft your ad determines if people click through to your website – so it needs to be relevant and powerful. This section is broken into different topics
Negative keywords let you exclude search terms from your campaigns and help you focus on only the keywords that matter to your customers. Better targeting can put your ad in front of interested users and increase your return on investment (ROI). How They Work One key to a highly targeted campaign is choosing what not