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Display Planner

Using Display Planner Display Planner is a free AdWords tool that you can use to plan your Display Network ad campaigns. You’ll just need a few basic details to get started, like your customers’ interests or your landing page. Display Planner then generates targeting ideas along with impression estimates and historical costs to guide your […]

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AdWords Editor

6 Steps to using AdWords Editor To use AdWords Editor, first download one or more accounts. Then, you can make changes offline and upload the changes to AdWords. Review your settings: The AdWords Editor settings include default targeting for new campaigns and other important details. Before using AdWords Editor, review your settings in Tools >

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Components of a Text Ad

All online ads are essentially clickable messages that connect customers with a website. Text ads, the simplest version of a clickable message, contain three components: a headline, display URL, and a description. Let’s look at the components of the sample ad below: Headline The first line of your ad is the one that customers are

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