Google Ads

Instructor: John Larson Course Outline Week One – Introduction to Google Advertising Week Two – Managing Ads Week Three – Tracking Results Week Four – Campaign Optimization Reading Assignments and Homework In addition the classroom activities, there will be suggested reading each week and homework assignments to supplement the short class span. Passing the Course To […]

Writing ads for Adwords can be extremely frustrating… Trying to list all of your benefits in such a small space, 30 characters per headline limitation, and then there is the Ads Editorials Standards preventing you from using specific works (like “click”) or capitalization… So what do you do? Understanding the Buyer Cycle In order to