Understand Ad Status The “Status” column of your Ads tab signals whether or not an ad is active and the reason for its status. The status of an ad reflects changes that you make to that ad or its campaign and whether or not that ad’s been approved based on AdWords policies. Where to find […]
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Creating Your First Campaign The first time you create an ad campaign, AdWords guides you through several steps where you’ll choose your ad campaign’s settings, write your first ad, and select keywords that you think your customers would use when they’re searching for information related to your products or services. Thinking about your customers’ preferences,
Account Organization Good account organization helps you make changes quickly, target your ads effectively, and, ultimately, reach more of your advertising goals. By creating well-structured campaigns by theme or product, you’ll get more than just an account that’s easy to manage and keep organized: you’ll also have sets of ads and keywords that are directly
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