Write ads that appeal to customers Your ads are the voice of your products and services. The more relevant and engaging they are to your customers, the more likely they’ll generate results for you. To quickly gauge your ad performance, you can sort by clickthrough rate or conversion statistics the same way you might with keywords. […]
Optimizing your ad and landing page Read More »
Invest in keywords that produce results Choosing high quality, relevant keywords for your advertising campaign can help you reach the customers you want. Be sure to invest in keywords that are producing results for you. To see if the keywords you’ve chosen are on the right track, answer these questions: 1. Are your keywords specific
Refining keywords and bids Read More »
Find out which keywords are working for you Keywords are the heart of your advertising campaign. Choose the right ones and they’ll drive a steady stream of hungry buyers to your ad; choose the wrong ones and you’ll be spending money on useless clicks. You’ll need to review your keywords’ performance regularly to discover which
Additional performance metrics Read More »