Author name: John

Scenario Antoine decides to use Keyword Planner to identify additional keywords that he can add to Fiona’s campaign. Searching on Keyword Planner for relevant terms, Antoine sees that certain keywords have higher average monthly searches than others. With Keyword Planner, Antoine’s also able to get a daily forecast for how many clicks and impressions these […]

Now that you’ve organized your campaign and decided on your campaign settings, let’s focus on setting up your ad groups. As a general best practice, you’ll want to create a separate ad group for each theme or product that you offer. Each ad group contains a set of keywords, ads, and bids that you manage.

Scenario As you read through this section, think about how you’d approach the following: Now that Antoine has determined where Fiona’s ads will show and to whom, he needs to think about her budget. Fiona prefers to be conservative with her budget, but is willing to adjust it once she sees how the campaign performs.