This is a fundamental course for those who want to learn the basics of Google Ads (formerly Google Adwords). The course will cover Search Advertising, but the principles you learn will extend to the other ad platforms.
Once you’ve completed this course you’ll have an understanding of how Adwords works, including:
- What are Google Ads
- How to use the Keyword Planner and an understanding of how keywords work
- How to effective write ads
- An understanding and the use of Ad Extensions
- An understanding of key metrics
- How to setup a Search Campaign
- Conversion tracking and analytics
- Landing pages
- Campaign optimization techniques
On the surface, Google Ads looks straightforward but make no mistake the advertising platform is extremely powerful and used by everyone from small businesses to Fortune 500. One incorrect setting can create a financial disaster for your project, so I urge you to go through these foundational steps a couple of times until you feel comfortable before spending any money.
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