Types of Mobile Ads
With more and more people going online with mobile devices, it’s important to reach your customers while they’re on the go. With AdWords, your ad can show on all sorts of mobile devices, including smartphones and feature phones. Ads that show up on high-end mobile devices, such as smartphones, are called high-end mobile ads, and ads that show up on feature phones are called WAP mobile ads.
 |
 |
| High-end mobile ad | WAP mobile ad |
| on a smartphone | on a feature phone |
High-end mobile ads
High-end mobile devices, such as smartphones, have full Internet browsers and can display websites similar to the ones you’d see on a desktop computer. To compensate for the smaller screen size, these devices typically allow you to zoom in and out to more easily navigate around a page.
High-end mobile ads come in two varieties: text ads and image ads.
High-end mobile text ads: These ads look like normal text ads that you’d see on a desktop computer. The main difference is that AdWords can show more ads per page when someone’s searching on a desktop computer, and fewer ads per page when someone’s searching on a mobile device.
To have your text ads run on mobile devices, just make sure you’ve upgraded to enhanced campaigns. With enhanced campaigns, your ads can show on all devices, including smartphones and other mobile devices.
High-end mobile image ads: These ads are similar to normal image ads that you’d see on a desktop computer. However, the most common size for ads on mobile devices is the 320 x 50 banner.
To have your image ads run on mobile devices, just make sure your campaign is opted in to the Display Network. To run on mobile apps and sites that are designed for mobile devices, your image ad size should be 320 x 50.