Instructor: John Larson
Course Outline
Week One – Introduction to Google Advertising
Week Two – Managing Ads
Week Three – Tracking Results
Week Four – Campaign Optimization
Reading Assignments and Homework
In addition the classroom activities, there will be suggested reading each week and homework assignments to supplement the short class span.
Passing the Course
To pass this course you must attend 80% of the classes per UNLV policy requirement.
If you or your employer requires a letter grade, inform your instructor. Otherwise you will receive a “Pass/Fail” score at the end of this course.
If you are late to class, it is your responsibility to inform your instructor before the end of class so it can be noted on the attendance record.
This course is provided for informational purposes. There will be no quizzes or homework will be required.
Class Home Page
- http://unlvweb.com/adwords/adwords-outline/
- Please DO NOT share this link or its content with others. This course is exclusive to students who paid UNLV Continuing Education to attend this class.
Other Important Information
- As a courtesy to others in the room, turn off your cell phone. Please wait until our break or end of class to return calls.
- There will be a 15-20 minute break about half way through the course.
- Do not download anything or install any programs and files on the computers!
- Do not change the files, styles, etc. or save class files or pages on your computer’s desktop. If you want to take notes using the computer, either use an online email program (like Yahoo or Gmail) or use Microsoft Word and save the document to a portable drive.
- At the end of class, turn off the computer AND the monitor.
- All beverages must be in spill-proof containers. No food or eating in class. You will be responsible for any damage to the computer equipment due to spilled beverages or food.
This “!” icon alerts you to important terms and/or information and a question about it may appear on the quiz or final.
This icon appears where extra information is available for you to study on your own. This material will not be tested.
This icon appears where examples are given to help you understand concepts or to put the information into a practical application. This material will not be tested.
Your Feedback is Appreciated!
At our last class, you are invited to take my class evaluation. This survey is different from the University’s evaluation – it is used by me to improve this class for future students. The survey is completely anonymous so please be honest with your responses. Thanks in advance for your help.
CLASS SURVEY
PLEASE NOTE: THE CLASS PAGES WILL BE AVAILABLE FOR 2 WEEKS AFTER CLASS ENDS. FEEL FREE TO PRINT THEM OUT FOR YOUR REFERENCE.