Hello and welcome. These are the current courses I am teaching. If you have any questions, suggestions for a class, or would like to know information about the course, please feel free to contact me.
Print on Demand for Beginners
Print on Demand (POD) is the process of printing your digital designs as the orders come in, rather than stockpiling large amounts of pre-printed materials. POD allows printing in small quantities and reduces waste from unsold products. Thousands of designers, entrepreneurs, and side hustlers are selling everything from books, clothing, household items, jewelry, and more using print-on-demand as their business model. But how does POD work? How much does it cost? What do you need to get started? Where do you sell your products? All these questions and more will be answered in this course. Go To Course Materials.
Introduction to Google Ads
CTR, quality score, impressions, CPA, conversion rate, negative keywords, ROI, placements, CPC… What does it all mean? If you are lost in the world of online advertising, looking for new ways to reach potential customers, or wanting to grow your business, this course is for you. Generate instant website traffic by harnessing the power of pay-per-click (PPC) advertising using Google AdWords. Beat the learning curve and create successful PPC campaigns no matter what your budget. Choose when and where your advertising is seen, set your ad spend budget, measure and track your results using analytics, and optimize your campaign for an even greater return on investment. Learn approaches to market research, copywriting techniques, split testing, analytics, budgeting, and more. Go To Course Materials.
Introduction to Search Engine Optimization
Maximize search engine hits, grab your customers’ attention, and convert web visits into sales with a well-designed website. Learn about search-engine-friendly design, copywriting for online success, effective keywords, successful link building, and tracking results. Get creative with your marketing budget with pay-per-click (PPC) campaigns, display ads, and landing pages. Create an effective e-commerce website with an emphasis on usability and designing to sell. Go To Course Materials.
Introduction to Social Media Marketing
Discover the difference between a #tag, like, plus, or pin. If you are a small-business owner, self-employed, artist, webmaster, or just want a better understanding of the power of social media, this course is for you. Take an in-depth look at the tools and emerging technologies you can use to generate interest in your business, attract new customers, and market your products and services online via Facebook, Twitter, LinkedIn, YouTube, and other platforms. The course covers the basics of account setup, branding your properties, content strategies, editorial calendars, formulating an optimization strategy so potential customers can find you using search engines, and best practices for creating an excellent user experience. Go To Course Materials.
Introduction to YouTube Marketing
With over 1.3 billion people using YouTube – video has been an essential marketing strategy. Discover the power of YouTube marketing in this one day intensive class designed for content marketers, online and offline business owners, self-employed or for those that want a better understanding of how to build a YouTube channel or grow their video marketing efforts.
Learn how to communicate your brand, explain your products or services, and build relationships with your audience. This one day course will take you from a beginner to a channel owner and learn how to choose your niche, equipment requirements, developing content, creating a media plan, integrating with other social media networks, and strategies for growing your audience. Go To Course Materials.
Introduction to Content Management Systems
The demand is rapidly growing for skilled content managers who can keep a company’s website in sync with the needs and expectations of site visitors. In an effort to engage an online audience, many web publishers use content management systems (CMS) such as WordPress, Joomla, Drupal, and others to develop websites and simplify the process of updating web pages with fresh content. Learn the fundamentals of the major CMS platforms, basic CMS installation, considerations for SEO best practices, planning and coordinating content publication, the need for a mix of value-driven digital content, and integration with social media and digital marketing efforts. Go To Course Materials.
Computer Basics
This is a very basic class for those just learning how to use their computer and the Microsoft Windows operating system. Learn how to properly turn the computer on and off, understand the difference between single click, double click, left click and right click on a computer mouse, use a simple word processing application, explore the Internet, and discover how to properly care for and maintain your computer through simple and easily accessible applications already on your computer. Go To Course Materials.
Basics of Microsoft Office
Navigate through Word, Excel, and PowerPoint. You will use Word to write your resume, make a simple flyer, and create a sign. In Excel you will create a simple spreadsheet to keep track of things like your household budget or even a simple invoice. Finally you will work in PowerPoint, combining pictures and text into effective presentations. Go To Course Materials.