Please complete and return your homework no later than the assigned deadline. I prefer you complete the assignment in an email which allows me to make comments and return them to you (versus other methods). You can email me at: john.larson AT unlv.edu. Please put your name & the class title in the subject line.
Here are your homework assignments for the week:
- Read: SearchCap newsletters by SearchEngineLand.
- Using the data from our fictitious client who sells vintage guitars, find your top competitor and tell me:
- Why do you think they are your competitor?
- How many backlinks did you find pointing to their website?
- Which tool did you use to discover the backlinks? What did you think of it – was it easy to use?
- Provide a URL location where you can gain a backlink from this competitor’s profile.
- While doing your research, do you find out anything you didn’t already know? What?