Please complete and return your homework no later than the assigned deadline. I prefer you complete the assignment in an email which allows me to make comments and return them to you (versus other methods). You can email me at: john.larson AT unlv.edu. Please put your name & the class title in the subject line.
- Read: SearchCap newsletters by SearchEngineLand.
- Using a fictitious client who sells vintage guitars, I would like you to do some keyword research:
- Use Google’s Keyword Planner and create a list of your ten best keywords. Tell me why these are the best choices.
- Choose one of the auto-complete keyword tools and create a list of your five best keywords. Tell me which tool you chose, your experience with the tool, and why these are the best keyword choices.
- Using Google Trends, search for relevant activity that could help sell vintage guitars? How would you use this data?