PPC and Online Marketing WILL Change…
Search Engine Marketing has substantially evolved over the past 10 years. As Google and other search engine technology has improved, PPC advertising has also benefited with new features and subtle changes in the way to market products, services and information online.
The only way to remain competitive in this changing world is through education. Here are some resources to help to stay informed with industry changes and opportunities to learn more:
Search / Marketing
- Search Engine Land
- Moz Blog
- SEO Book
- Portent Blog
- Matt Cutts
- Search Engine Watch
- Search Engine Roundtable
- Search Engine Journal
- Online Marketing Blog
- Marketing Pilgrim
- SEO Chat
- Search Engine Guide
- SEO Blackhat
- Stuntdubl
- Graywolf’s SEO
- SEO by the SEA
- Link Building Blog
- Jim Boykin
- Bruce Clay
- Tropical SEO
- SEO Refugee
- Small Business SEM
- QuickSprout Blog
- Backlinko Blog
- Nyagoslav Zhekov
- Branded3
- Dave Naylor
- SEO Alltop
- Blogstorm
- Distilled
- YOUmoz
- Performable
- Chris Brogan
- GG WM Central
- Eric Enge
- Gil Reich
- eMarketer
Pay-Per-Click Advertising
- PPC Hero
- Google Adwords Blog
- SearchEngineWatch – PPC Section
- Aquisio Blog
- WordStream Blog
- Clix Marketing
- PPC Chat
- Bing Ads Blog
- PPC on Quora
- Certified Knowledge
- PPC Associates Digital Marketing Blog
- TenScores Blog
- Perry Mashall
Social Media Marketing
- Social Fresh
- Boom Social
- Jeff Bullas
- Danny Brown
- Heidi Cohen
- Jon Loomer
- Lighthouse Insights
- Razor Social
- Pushing Social
- 60 Second Marketer
- Growth Hackers
Analytics & Tracking
- Analytics Talk
- Crazy Egg – Analytics section
- Google – Analytics
- SEO Takeaways
- HubSpot – Analytics section
- KISSmetrics – Analytics
- Occam’s Razor
- Online Behavior
- Search Engine Watch – Analytics section
- Web Analytics World
- Kissmetrics Blog
Social Buzz
Tech / Entrepreneur
- A VC
- Seth Godin
- Read Write Start
- Mashable
- Chris Dixon
- Mark Suster
- Sean Ellis
- On Startups
- A Smart Bear
- Andrew Chen
- Steve Blank
SEO & Web Tools
- DomainTools
- W3C Link Checker
- DaveN KW Tool
- GG AdWords Tool
- SEO Browser
- GG Insights
- MS AdCenter Tools
- GG Trends for Websites
- Down for Everyone or Just Me?
Additional Information
Below are some additional courses that cover the basics to advanced principles of PPC:
- Google AdWords offers a lot of free instruction for those motivated to learn more. These self-paced tutorials are designed for you to set up your own campaign as you go through each step ensuring that you never miss a click.
- Designed to meet online advertisers needs, PPC University offers courses from beginner (named AdWords for Dummies) through optimization/best practices and into advanced strategies. PPC University / WordStream also offer free search-marketing webinars, PPC analysis, and an entire library of e-books, guides, and white papers that could help you perfect your search marketing presence and advance your capabilities.
- PPC Blog offers lot’s of free PPC “goodies” all designed to help you. From their “Essential AdWords Techniques” which offer step-by-step tutorials to time-saving tools, including keyword list generators, ad generators, calculators for testing, and more.
- Are you looking to advance your skills to the next level? There are dozens of “paid” AdWords and PPC courses available. If you’re seriously thinking about pursuing this path, you should consider the materials offered by Brad Geddes, respected author, speaker and AdWords pro.